User-Generated Data Brings Revenue: It’s Time for the Users to Get Some

In this op-ed, Dr. Roggen et al. propose a system for websites like Leafly that would allow its users to share revenue from their content and personal data, enabling a higher sense of trust, credibility and ultimately more value for every stakeholder involved. Using NFTs, they suggest consumers in the cannabis industry could generate a product and benefit from it too.

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Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Dealing with a messy patchwork of state laws, cannabis companies are getting creative with their marketing strategies. Through OOH advertising, companies are creating brand awareness, marketing their products and driving traffic to their websites and storefronts.

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