In this series, Aaron Green sits down and interviews a number of integrated cannabis companies and flower brands. In Part 8, Green sits down with Andreas “Dre” Neumann, Chief Creative Director at Jushi, to learn more about their approach to branding in cannabis.
On the road to nationwide legalization, cannabis and spirits share similar stories. But here’s the one step the cannabis industry should avoid copying, if it can.
The post Can Cannabis Avoid Alcohol’s 3-Tier Distribution System? appeared first on Cannabis Industry Journal.
In this series, Aaron Green sits down and interviews a number of laboratories and technology providers leading the cannabis testing space. In Part 1, Green sits down with Milan Patel, CEO and co-founder of PathogenDx, to learn more about their technology and business model.
It can be challenging to translate highly technical test results into consumer-friendly language but being able to do so will enable businesses to build a stronger relationship with customers. Rely on your trusted lab partners to help design and deliver easy to understand, consumer friendly certificates of analysis.
The post The Importance of Understanding Cannabis Testing Results appeared first on Cannabis Industry Journal.
When things go wrong in our imperfect business and world, how do you address them? A CAPA program can help businesses identify problems, their causes and offer solutions for preventing future problems.
The post Quality Systems 101: CAPA Programs Drive Improvement & Prevent Costly Mistakes appeared first on Cannabis Industry Journal.
In this op-ed, Makwana makes the case for putting environmental sustainability at top of mind for the sake of improving bottom lines in the years to come.
The post Too Many Cannabis Firms Put Sustainability in Last Place appeared first on Cannabis Industry Journal.
In this series, Aaron Green sits down and interviews a number of integrated cannabis companies and flower brands. In this Part 7, Green sits down with Max Goldstein, CEO of Union Electric and Founding Partner at OpenNest Labs, to learn more about his asset-light model for building a brand in California.
Bespoke Financial is the nation’s first commercial lender focused on the cannabis industry. In this piece, we sit down with Founder & CEO George Mancheril to hear about his company, their successes and how the past few years have shaped the future of cannabis lending.
The post A Q&A with George Mancheril, Founder & CEO of Bespoke Financial appeared first on Cannabis Industry Journal.
Dealing with a messy patchwork of state laws, cannabis companies are getting creative with their marketing strategies. Through OOH advertising, companies are creating brand awareness, marketing their products and driving traffic to their websites and storefronts.
The post Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide appeared first on Cannabis Industry Journal.
Consider a few of these tips to efficiently manage your resources and effectively enhance your bottom line.
The post Essential Elements to Set Up a Green, Zero-Waste Grow Facility appeared first on Cannabis Industry Journal.