A Cannabis Brand’s Visual Identity: To Illustrate or Not

When creating your cannabis brand’s visual identity, choosing the right design style is vital. The development process includes creating a brand ethos, understanding your customer, defining a brand personality, budget and time considerations and choosing a designer. While illustration can certainly take your cannabis brand’s visual identity to the next level, there are a number of factors to consider when developing your strategy.

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Flower-Side Chats Part 10: What’s Next for Audacious

In this article, Aaron Green interviews Marc Lakmaaker, SVP of Capital Markets at Audacious (formerly Australis), to learn more about their unique business strategy.

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Controlled Environment Agriculture: An Interview with Sam Andras

In this article, Aaron Green interviews Sam Andras, AIA, principal of MJ12 Design Studio and executive vice president of Professional Services at urban-gro (Nasdaq: UGRO) to learn more about his path to the cannabis industry and controlled environment agriculture.

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Lean Management in a Cannabis Lab

Lean management or Lean thinking is a process for continuous improvement that can be applied to any business. In this piece, Rob Radke, president of Method Testing Labs, walks us through how to implement Lean processes in the cannabis laboratory.

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Cannabis Manufacturing Considerations: From Raw Materials to Finished Goods

Facility design and construction is a complex task to tackle when building a new manufacturing facility. In this piece, Kathleen May and David Vaillencourt detail the most important considerations when it comes to building a facility, from raw materials and utilities to process flow and further expansion.

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Flower-Side Chats Part 9: A Q&A with Andrew Thut, Chief Investment Officer of 4Front Ventures

In this series, Aaron Green sits down and interviews a number of integrated cannabis companies and flower brands. In this Part 9, Green sits down with Andrew Thut, chief investment officer of 4Front Ventures, to learn about their business model, build vs. buy criteria and perspectives on industry trends.

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Mark Your Calendars: The Cannabis Cultivation Virtual Conference Returns

On March 23, 2021, Cannabis Industry Journal is hosting our annual Cannabis Cultivation Virtual Conference. From Noon EST to 5 pm, you’ll get access to nine veterans of the cultivation market.

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Hardware Platforms in Cannabis: A Q&A with Mike McDonald, President and CEO of Ammonite

In this article Aaron Green sits down and interviews Mike McDonald, President and CEO at Ammonite, to learn more about their Dablicator™ oil applicator and Ammonite’s hardware platform strategy.

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