User-Generated Data Brings Revenue: It’s Time for the Users to Get Some

In this op-ed, Dr. Roggen et al. propose a system for websites like Leafly that would allow its users to share revenue from their content and personal data, enabling a higher sense of trust, credibility and ultimately more value for every stakeholder involved. Using NFTs, they suggest consumers in the cannabis industry could generate a product and benefit from it too.

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Can Cannabis Get Even More Social?

As cannabis trends toward nationwide legality, can it find better marketing opportunities as platforms evolve with the times?

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