User-Generated Data Brings Revenue: It’s Time for the Users to Get Some

In this op-ed, Dr. Roggen et al. propose a system for websites like Leafly that would allow its users to share revenue from their content and personal data, enabling a higher sense of trust, credibility and ultimately more value for every stakeholder involved. Using NFTs, they suggest consumers in the cannabis industry could generate a product and benefit from it too.

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WeedMaps Acquires Sprout

Earlier this week, WeedMaps announced their acquisition of Sprout, a CRM and marketing platform with broad reach in the cannabis retail space.

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Craft Beer & Cannabis: Oskar Blues Founder Joins Veritas Fine Cannabis

Dale Katechis introduced the world to canned craft beer back in 2002. As the founder of Oskar Blues, he led the company and the country down a new path for independent craft brewers. In this piece, we sit down with Dale Katechis to learn about his new foray into cannabis and drink a few of his namesake beers, Dale’s Pale Ale.

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Flower-Side Chats Part 8: A Q&A with Andreas “Dre” Neumann, Chief Creative Director of Jushi Holdings Inc.

In this series, Aaron Green sits down and interviews a number of integrated cannabis companies and flower brands. In Part 8, Green sits down with Andreas “Dre” Neumann, Chief Creative Director at Jushi, to learn more about their approach to branding in cannabis.

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Can Cannabis Get Even More Social?

As cannabis trends toward nationwide legality, can it find better marketing opportunities as platforms evolve with the times?

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Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Dealing with a messy patchwork of state laws, cannabis companies are getting creative with their marketing strategies. Through OOH advertising, companies are creating brand awareness, marketing their products and driving traffic to their websites and storefronts.

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Five Things Every Cannabis Business Needs Before They Open

From licensing and bank accounts to installing the right shelves, here are a few things you should know before you open your doors to the public. Obviously, there’s going to be a lot of other hurdles and requirements that come with starting a business – but by remembering these five things, you’ll be off to a much better start than many others.

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Digital Marketing Tips to Help Grow Your Cannabis Business

With the cannabis industry booming, following rules and regulations of marketing and advertising can be tedious, but there are organic ways to use digital marketing to reach more customers.

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FDA Issues Warning Letters on Marketing and Sale of OTC CBD Products

The FDA issued warning letters to two companies this month, alleging FD&C Act violations stemming from marketing new drugs without approval. Companies marketing CBD products should be careful not to market OTC drugs containing CBD.

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FAQs: How Cannabis Businesses Can Avoid TCPA Liability

Some well-known names in cannabis have been the target of TCPA class action lawsuits and they share a common thread: they are based on marketing or promotional text messages sent to consumers. In this piece, Betpera runs through the most frequently asked questions on how cannabis companies can avoid TCPA liability.

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