A Q&A with Ethan Zohn, Brand Ambassador for Momenta, a Trulieve Brand

In this article, Aaron Green interviews Ethan Zohn, Brand Ambassador for Momenta, to learn more about his pathway to becoming a brand ambassador and how, as a cancer survivor, he incorporates cannabis into his running routines.

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Sports Sponsorships in Cannabis: The Long Legal Road Ahead

The next big marketing frontier for cannabis brands is professional sports sponsorships. Obstacles remain that are unique to the highly regulated cannabis market that, paired with the already legality-heavy proposition of sponsorship deals, mean a long road ahead.

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