A Cannabis Brand’s Visual Identity: To Illustrate or Not

When creating your cannabis brand’s visual identity, choosing the right design style is vital. The development process includes creating a brand ethos, understanding your customer, defining a brand personality, budget and time considerations and choosing a designer. While illustration can certainly take your cannabis brand’s visual identity to the next level, there are a number of factors to consider when developing your strategy.

The post A Cannabis Brand’s Visual Identity: To Illustrate or Not appeared first on Cannabis Industry Journal.